Hi, I'm Crystal.
I help small-team founders give their customers a great experience... without doing it all themselves.
I fell into customer success. I stayed because I turned out to be good at it... and because I love building processes.
For ten years in B2B SaaS, I've been close to customers. The tough conversations, the "this isn't working," the "we're thinking about leaving"... those are some of my favorites. Behind them is almost always something solvable.
Along the way, I've worked closely with business owners. Genuinely great people. Each one knows something deeply, whether it's product, sales, or operations. And nobody can know everything. Most want their customers to have a wonderful experience. They just can't be everywhere.
That's where I come in. I'm not here to just manage your accounts. I'm here to build the structure that makes your own time go further.
I get into the details, then walk you through what I find. Calm and clear, so you always know where things stand and what comes next.
I'm in the greater Houston area. I love a good whodunit, any show or movie where I'm guessing until the end. I like cooking. And I'm always learning something, usually in a class or community that stretches me.
Let's look at your customers together.
Get my Hidden Revenue ReviewA gift from me. About an hour. You keep the one-page map.